You're online and you're looking for a cashmere scarf and no doubt you have been inundated with cashmere scarves to the point that you don't know your scarf from your elbow.

Every site you come to will tell you that you 'must have' or 'buy now' or 'shop here'. Some will tell you how many hours it took to make a certain scarf. Some will tell you where precisely on the goat the cashmere comes from. You may even be given a diagram to study, charting the comparative thickness of Black Simple Warm Scarf a cashmere hair against a strand of wool. All very helpful.

However, what if these aren't your cashmere-scarf-buying criteria? What if you're looking for a cashmere scarf that will do the below

1. Make you more attractive

2. Keep you warm and your skin soft

3. Make your friends/family/randoms supremely envious

If this rings any bells, read our feature on The Cashmere Scarf and find out which cashmere scarf is for you.

The Pashmina

Not since the early 90s has the pashmina been such a feature of a woman's wardrobe:

You can literally wrap a pashmina around yourself in the morning, wear it to meetings, lunch, more meetings, drinks and dinner without having to change, such is the nature and luxury of hand-spun, hand-woven cashmere. I can't think of another accessory that adds such instant old-school elegance.

The Men's Cashmere Scarf

When out and about, especially in mid-Winter, it is made so much more agreeable thanks to the addition of a cashmere scarf.

The men's scarf should come in soft and fine cashmere blends that allow him to wear his scarf as a cravat; superfine hand-spun, hand-woven pure cashmere mufflers for such occasions as would warrant measured extravagance.

The Artful Scarf

Some regard their scarf as a form of installation art; the defining article of their sartorial projections favouring the unusual and the quirky styles of metallics, contrasting brights with black, animal prints, acid brights.